132 count Beano pack. Just what the pinto bean doctor ordered. |
Let's face it, coupons are cool. If you don't think so, it's time to jump on the savings bandwagon. I'm not coupon obsessed, but I love a deal and was definitely raised with the shoppers golden rule: never pay full retail if you can buy it for less. Does this trace back to the Jewish or Filipino genealogy in me? The stereotypical world may never know.
So of course I'm always super excited to see the Costco coupon book in the mail slot. Before I slice through the sticky closure I pause for a moment. That couple of seconds is reminiscent of walking through the glass doors at Macy's with the potential of finding a really great pair of shoes at 75% off. With an additional 10% off with your Macy's card. Hey, it happens. As I flip through the pages, scanning for items, mentally crossing my fingers that I will find something my family can't live without, I always discover the same thing ...
There is this radio station 106.5 FM that broadcasts in the Sacramento area. For about a year it played 80's and 90's music and I was honestly pretty psyched because it was nostalgic of my child-teen-hood. A few months back I was driving through Stockton and discovered it now plays a collection of hits from the past 20 years. Not the same. Here's the really weird thing. They always seem to play artists I enjoy hearing ... but never the songs that I like. That's inevitably what the monthly coupon deals at Costco feel like.
$3.50 off a 5-pack of toothpaste. Sweet. Wait, we don't use that type. $2 off inkjet cartridge refill service. Okay, I'll give it a try. Not for Epson cartridges. $70 off any set of Michelin tires. Awesome! Just not in my size.
You get the gist.
This my friends is the coupon trap and should be treated with caution. Whoa, whoa, whoa, don't fall in. Costco is playing right into our marketing achilles tendon. They know consumers love a deal. But a deal on top of Costco prices ... ding, ding, ding. Trust me, don't take the bait. This from the person who has a case of Joint Juice on the verge of expiring in the pantry. Make sure that you really need the item and you're not just buying the 132 count container of Beano because it's $3.50 off. That is, unless you're on a diet of pinto beans.
Lesson learned: step away from the discount. Just 'cause it's on sale, doesn't mean you need it. But if I do need it, get the heck out of my way!